Web video

Videos for the Internet are a versatile and powerful marketing tool. Published online, they shape brand perceptions, create necessary associations, and emotionally connect viewers with your company or product.

Online videos are not limited to the strict framework of traditional advertising and act as a dynamic presentation tool, allowing the audience to get to know your company, products or services. Placing such videos on the Internet allows you to launch targeted advertising campaigns aimed at specific demographic groups.

Given that many videos on the Internet are watched without sound, it is important to take care of subtitles in advance.

If necessary, Divaki Production adapts videos to specific formats – for specific screens, smartphones (9:16), and social networks (16:9, 1:1, 9:16), ensuring effective distribution of your video across all devices.

Types of Web Video

01

Advertising video for the Internet

A short and vivid commercial that advertises a product, company or service from the first seconds. Videos, created specifically for the Internet, can be demonstrated before (pre-roll), during (mid-roll) and after (post-roll) the content is shown.

02

Video blogs

Individually created videos for YouTube channels that help to engage the audience through unique content: personal stories, reviews, expert advice.

03

Video Instruction

It’s a convenient tool for your consumers, which shows how to use the product, website or service. Product review, software, 3d model, fascinating demo videos, it’s a great method of showing how your product or service works.

04

Video review

A video, demonstrating your product or service. It conveys the important information to the client fast and simply. Product or service presentations help customers see the difference between your , and your competitor’s offer.

05

Video presentation

A short video of a company or brand’s presentation, intended for placement on a website or on the Internet. Such video allows new users to get a good grasp of the enterprise, goods or services.

06

Video comment

A brief feedback from the customers or partners about your company or the advantage of your product. The video tells how your company helped them to achieve their goals. It is the most convincing argument for the potential client to contact your company. Video reviews are generally used to support other marketing materials of your company.

07

Video greetings

Holiday video on the eve of some holiday or event. It can be made in the style of graphics, animation or live message from the president, general manager, top manager. His task is to make the visitor form personal relations with the brand

08

Explainer

This is an explanatory video. An indispensable tool when explaining a situation, fact, event (politics, economics, history), or to present a product, service or company.

09

History of success

This is a story about the work of the project through the life stories of customers, about the role of the project in their lives and about the achievements that they achieved with the help of the project’s specialists or volunteers. Usually, this is a video interview of a customer lasting from one to two minutes. It is used as a separate material for the purpose of marketing support, often several such stories are grouped with other customer success stories.

10

Video news (reportings)

News, told by a company’s employee, reports from the exhibitions and other events, announcements, video reports and interviews. The audience will have the opportunity not only to read the text of the news and see static photos, but also to see them in their usual format (video file).

Divaki Production carry out all the work of making videos for the Internet: idea, script, video shoot, interviews, voice over, sound design, editing, special effects, graphics, animation.

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