One day, we’ve got a phone call from customer, who asked us to make a short video immediately. When he received the estimate, he was very angry:
— I need a simple video that can be filmed on the phone, and you have included into the budget a lot of people, whom I don’t need at all!
Video production is a complicated process that involves many professionals. None of these will work for free.
If you have an idea, this is far from a Script. Script writer will write it.
The director thinks through his visualization. To create the script, the director, often with the artist, creates Storyboard.
Next, the Director and Cameraman come up with an «operator storyboard», camera angles and shooting schemes.
The Gaffer, and his «fireflies», will learn this storyboard before shooting to determine which, and how many lighting equipment prepare for the shoot, which lighting scheme to use, or whether to mount a «farm» for these devices, to hang them.
Casting actors is another difficult part of pre-production work.
The casting manager carefully selects candidates from the cast, firstly by the photos. Then he calls them, tells about the project, invites them to casting. Casting lasts from three days to three weeks, it all depends on the task.
The invited Actors come to the casting, their video card is shot by the cameraman with casting manager.
Later, Video designer edits video from the casting into separate files.
The administrator uploads them to the network and creates a separate document with the characteristics of each candidate. And a link to video casting.
Trust us, we do not invite additional experts to your project to increase its cost. Every little detail influences the final result of the video.
Here’s where you can save money, without losing quality:
1. Script without cosmic special effects, stars in the frame and mass scenes.
If you want to fit within your budget, voice over it on your own and ask the experts of the Divaki production to take it into account. Our Script writer will receive wishes on the number of actors in the videoo, locations, shooting days and special effects.
Believe us, there are plenty of stories that can catch the viewer, even by playing one unknown actor in a small location.
2. Filling style.
Animation is cheaper than video with actors. And video infographics is cheaper than character animation.
3D animation can be more expensive than shooting with actors, and it can be less expensive than character animation. It all depends on the number and complexity of the elements that will be present in the frame, as well as their animation.
Tell us your budget and the expected result to the specialists of the production studio. They will advise the best decision according to the style.
3. Number of shooting days.
If you shoot 9 video lessons in one location and with the same number of specialists, you can save money by reducing the number of shooting days. And this is a significant expense item.
Shoot, for example, 3 videos per day, and instead of 9 shooting shifts, you’ll only pay for 3 shifts.
Please note, that on the number of editing shifts it will not affect.
4. Number of the same type videos.
If you are preparing a series of identical videos (for example, a video review of a product in one category), you can save money on developing style and animation.
The video designer will prepare them for the first video, and then he will work «on a pattern».
5. The length of the video.
Runtime, or the duration of the video does not always determine the price of the video. And sometimes a 5-second video can cost hundreds of times more than a 10-minute movie.
However, if it is animation or 3D graphics, where the cost of the video designer’s work is calculated per second, the number of seconds still matters.
You can calculate the approximate cost of your video on our Calculator.
If you have any questions, please contact us for a free consultation.
What is cheaping not only the cost of the video, but also the impression of it:
1. Our manager has gone through several webinars on writing «selling texts», so he will write the script.
A professional, experienced writer will write the script faster and better than a beginner. In addition, your text will still be overwritten by our script writer, editor and director.
2. We have a great guy in the department. He will read the text on the phone instead of the professional speaker.
Professional speakers have: a set voice, diction, pronunciation, correctly put accents through their intonation. They use professional equipment. All this is clearly heard in the videos.
3. We don’t need professional actors. Our staff will play these roles perfectly.
Don’t save on actors. A non-professional game will destroy the video.
4. Cross out the makeup artist. The girls will come with their own makeup, and men do not need it at all.
Our make-up artists put on a special makeup that meets all the requirements of video, lighting, project in general.
5. It is not necessary to shoot a video with a girl who washes her head. We will look for something on Youtube.
By using someone else’s video, you violate author’s rights.
Let the experts make your video perfect. You will not invite our script writer to communicate with your clients. Though, he may have been studying your business for a few nights and ready to try 😉
