CUSTOMER
FELIZATA UKRAINE is a reliable and trusted supplier of over 200 types of nutritional and pharmaceutical ingredients, substances and goods for the B2B market in Ukraine and the CIS.
TASK
Felizata Ukraine Company has decided to create a commercial about diet supplement of its own production “Midofenac”.
The main task is to present the product as brand new on the market. In the short video, it was necessary to tell how the supplement works, and to increase the trustiness of pharmacists to the product.
The video was planned to be used on Youtube and TV.
Style: video with actors, who play certain roles.
Duration:15 sec.
Target audience: 35+
REALIZATION
Pre-production
It was important to tell about the product, its effect, depict the packaging in 15 seconds, and leave a positive impression of the product, in general.
To show the strength of the supplement, we have offered a few plots to choose from. Each of them told a successful story or situation, in which people over 50 continue to lead an active lifestyle thanks to Midofenak.
“The Best Grandpa” story, which was chosen by the Customers, is about those grandparents, who are on the same wavelength with their grandchildren. And the 15 seconds video is the best format to experience this dynamic, in a short runtime.
Submission. Dynamics and Comfort.
The 15 second video dictated its submission. Short scenes with dynamic frames were suggested to be provided with moving cameras, that seem to replicate the movement and dynamics of the main characters.
It was also important to show the atmosphere, the emotion, the excitement, in which the main characters, were involved in. What is active lifestyle for the grandfather? It’s the ability to have fun with your grandchildren, bring joy to someone, be active and indispensable.
Midofenac gives all these feelings, providing joint activity and comfort.
We decided to convey comfort by showing home atmosphere. Cozy kitchen, slippers, flour flies up, and like the magic dust, falls on the golden hair of the “mimi” little girl.
Casting. Location. Animatic
We cast actors. And picked the perfect location.
For the shoot, we have sewed two aprons for the grandfather and granddaughter in the brand color.
In order not to miss anything on the set, we made a “studio animatic” and edited a draft version of the video. It helped us to capture the dynamics of the camera and the movements of the actors, which had to fit perfectly into a such timelimited video. In this case every second, every frame is worth it’s weight of gold.
Shooting
This active couple, Yevgeny Muravyov and Nicole, made our day on the set ?. They ran, danced, flipped, fooled, sang, laughed, threw the flour and just acted professionally in the frame.
The day was gloomy, which allowed us not to use the shading filter much, inside the location with a huge window. We provided the perfect light with our own lighting equipment.
Strictly according to the production schedule, we shot all the scenes, and even made a photo shoot with the characters and the advertised product.
The shooting was perfect. Location, crew, actors, everything is the best, as always.
Careful preparation and the pre-production made it easy to shoot and to edit the commercial video, without any questions further.
Post-production
Voice over and dynamic track. Editing according to the already made animatic. Color correction. 3D graphics that clearly demonstrated the effect of the product.
RESULT
The customer received a commercial video and photos for the presentation.
We are glad that Customers liked our work and we already have the ideas for new commercials;)
